The Bachelor of Arts in Journalism and Mass Communication (BA.JMC) is a three-year undergraduate program designed to prepare students for dynamic careers in media, communication, and public relations. This course equips students with a strong foundation in news writing, reporting, digital media, advertising, film studies, and media ethics

With a balance of theoretical understanding and hands-on training, the program nurtures critical thinking, storytelling skills, and technical proficiency, enabling students to thrive in an evolving media landscape. Students also gain exposure to real-world media environments through internships, workshops, and field projects.

Graduates of this program are prepared for roles in print journalism, television, digital media, content creation, corporate communication, filmmaking, advertising, and public relations.